When it comes to London, the fashion rules are: there are no rules. London is one of the most creative, free spirited capitals in the world, pretty much anything goes. Mix and match you’re clashing colours, prints and wear what you want.
Renowned as one of the world’s fashion capitals, London boasts a plethora of shopping experiences. The choice is endless from high street to high end, vintage boutiques, street markets, flagship luxury department stores to obscure pop up shops.
If you’re searching for inspirations for your look, go through the street style archives of London Fashion weeks, a lot of ideas will come up for sure!
WHERE TO GO SHOPPING
Renowned as one of the world’s fashion capitals, the choice is endless from high street to high end, vintage boutiques, street markets, flagship luxury department stores to obscure pop up shops.
The High Street
Lined with international shops and department stores, Oxford Street and Regent Street are the two main high street shopping streets in central London. This is also where you’ll find the flagship Topshop, H&M and Zara stores. The original Selfridges & Co department store is here too, nearest to Bond Street tube station. Other central London high street shopping destinations include Covent Garden (great for shoes, urban wear and holistic stores), Westfield Shopping Centre, Marylebone High Street, High Street Kensington and Kings Road.
The brain child of Rei Kawakubo aka Comme de Garcon, Dover Street Market is a concept store where creators and innovators from different fields can exhibit and sell their creations. Housing art installations along side vintage finds, rare jewellery pieces with cooking utensils and taxidermy next to cakes!
South Molton Street – Browns
The jewel of South Molton Street is Browns and Browns Focus. Established in 1970 by fashion doyenne Joan Burstein, affectionately known in the industry as Mrs B, Browns and Browns Focus have been championing young designer talent for over 40 years. She is famed for bringing much loved brands such as Comme de Garcon, Armani and Donna Karen to London. Browns Focus which opened in 1997 is a hotbed for emerging fashion talent in the UK.
– Portobello Market – Open all week, Friday and Saturday are the fashion market days. 8am – 6.30pm. Best for : Vintage clothes, accessories, antiques and old jazz vinyls.
– Camden Market
– East London Shoreditch